“A great record is its own best marketing tool,” says Derek Webb, singer/songwriter and Co-Founder of NoiseTrade. “All the marketing dollars in the world can’t accomplish what one great record can, especially if it’s set free to roam around and connect with the right people.” In 2006 Webb gave away his ‘Mockingbird’ record for free online, asking in return for a little information (name, email address, and postal code), and as part of the process, for fans to invite their friends to download as well.
In three month’s time Webb gave away over 80,000 full downloads of his record and collected valuable information for as many new fans. In addition, Derek has since seen many sold out shows and increased merchandise and record sales, including a curious spike in sales of the very record that was given for free.
It was the massive success of this experiment that inspired Webb, with the help of a few trusted friends, to start NoiseTrade. Now any artist can freely distribute their music online, via NoiseTrade’s remarkable and embeddable widget, offering fans the choice to tell 3 friends or to pay any amount in exchange for an immediate download.
“Who needs peer-to-peer when you can have artist-to-fan?” Derek concludes, “If artists and fans realized how they could help each other and started making direct connections, without a middleman, the whole industry would change overnight. It would start a revolution.”
Notes
posted 7 / 10 / 2008
